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An Outrage Over a Rebranding
The marketing officer at the University of California, Jason Simon, had a teachable moment in recent weeks as students rallied to protest a new icon that was developed as a supplement to the signature...
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The Value of Trust in a Brand
It’s always a bizarre irony whenever we see two stories in the same week that are so closely aligned as the doping scandal that ensnared Lance Armstrong and the strange twists in the Manti Te’o...
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Waking Up
Everything is a brand. I see it all around me: Behaviors and actions, misaligned with need; exceptional executions with the wrong strategy, companies focused like a laser on customers — when their...
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A New Name, Visual Identity and Campaigns for Marketing EDGE
Our group has been assisting with the transformation of a nonprofit organization, formerly the Direct Marketing Educational Foundation. Recently relaunched as Marketing EDGE, their mission is to...
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Visionary Heroes of Brand Building
October is becoming the month of the brand. Interbrand published its annual “Best Global Brands” this week, and according to The New York Times and other sources, we can prepare to see a few seismic...
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